How Conservative Icon to Resistance Icon: This Surprising Evolution of the Frog
This resistance may not be televised, yet it might possess amphibious toes and large eyes.
Furthermore, it may involve the horn of a unicorn or the plumage of a chicken.
While protests opposing the administration carry on in US cities, protesters are adopting the spirit of a neighborhood dress-up party. They have taught dance instruction, given away treats, and ridden unicycles, while police watch.
Blending levity and political action – a strategy experts call "tactical frivolity" – isn't novel. But it has become a defining feature of American protest in recent years, adopted by all sides of the political spectrum.
A specific icon has risen to become notably significant – the frog. It started after a video of an encounter between an individual in an inflatable frog and ICE agents in the city of Portland, went viral. From there, it proliferated to protests across the country.
"A great deal going on with that little inflatable frog," notes LM Bogad, who teaches at University of California, Davis and an academic who specialises in creative activism.
From a Cartoon Frog to the Streets of Portland
It is difficult to talk about protests and frogs without addressing Pepe, a cartoon character co-opted by online communities throughout an election cycle.
Initially, when the meme initially spread on the internet, people used it to convey specific feelings. Later, it was utilized to show support for a candidate, even one notable meme retweeted by that figure personally, portraying the frog with recognizable attire and hairstyle.
Pepe was also depicted in digital spaces in offensive ways, portrayed as a historical dictator. Participants exchanged "unique frog images" and set up cryptocurrency in his name. Its famous line, "feels good, man", was deployed a shared phrase.
Yet its beginnings were not so controversial.
The artist behind it, the illustrator, has been vocal about his distaste for how the image has been used. Pepe was supposed to be simply a "chill frog-dude" in this artist's universe.
The frog debuted in comic strips in the mid-2000s – non-political and famous for a particular bathroom habit. A film, which chronicles Mr Furie's efforts to take back of his work, he stated his drawing came from his time with companions.
Early in his career, the artist tried uploading his work to early internet platforms, where other users began to copy, alter, and reinterpret the frog. When the meme proliferated into darker parts of the internet, the creator tried to disavow his creation, even killing him off in a comic strip.
But Pepe lived on.
"This demonstrates that we don't control imagery," states the professor. "They can change and shift and be reclaimed."
For a long time, the popularity of Pepe meant that frogs were largely associated with the right. A transformation occurred recently, when a confrontation between an activist wearing an inflatable frog costume and an immigration officer in Portland captured global attention.
This incident followed a directive to send the National Guard to the city, which was described as "war-ravaged". Activists began to congregate at a specific location, just outside of a federal building.
Tensions were high and a officer sprayed a chemical agent at the individual, aiming directly into the opening of the puffy frog costume.
The protester, Seth Todd, quipped, saying he had tasted "spicier tamales". But the incident went viral.
The frog suit fit right in for the city, famous for its quirky culture and left-wing protests that revel in the ridiculous – outdoor exercise, 80s-style aerobics lessons, and nude cycling groups. The city's unofficial motto is "Embrace the Strange."
The frog even played a role in a lawsuit between the federal government and Portland, which contended the use of troops overstepped authority.
While the court ruled that month that the administration was within its rights to deploy troops, a dissenting judge wrote, noting in her opinion the protesters' "known tendency for using unusual attire while voicing their disagreement."
"Some might view the court's opinion, which accepts the description of Portland as a battlefield, as simply ridiculous," Judge Susan Graber opined. "But today's decision is not merely absurd."
The action was halted by courts soon after, and personnel withdrew from the city.
Yet already, the frog was now a potent protest icon for progressive movements.
This symbol appeared nationwide at No Kings protests recently. Frogs appeared – and unicorns and axolotls and dinosaurs – in major US cities. They appeared in small towns and global metropolises abroad.
This item was sold out on major websites, and saw its cost increase.
Mastering the Visual Story
The link between Pepe and the protest frog – lies in the relationship between the silly, innocent image and a deeper political meaning. This is what "tactical frivolity."
The tactic rests on what Mr Bogad calls the "irresistible image" – usually humorous, it's a "disarming and charming" performance that calls attention to your ideas without obviously explaining them. This is the goofy costume used, or the symbol you share.
The professor is an analyst on this topic and someone who uses these tactics. He authored a text called 'Tactical Performance', and taught workshops around the world.
"You could go back to historical periods – under oppressive regimes, absurd humor is used to express dissent a little bit and while maintaining plausible deniability."
The purpose of this approach is multi-faceted, he explains.
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